French startup Lendix is changing its name to October. The company is using this opportunity to redesign its branding assets and refresh the design of the website for new users. The product remains the same — a lending platform connecting individual and institutional investors with small and medium companies.
October had to change its name for multiple reasons, including the fact that Lendix sounds a bit too French for a company that wants to become a European leader. But the company used this opportunity to move away from its original, pretty boring name. Lendix is a straightforward name that suggests that it’s all about lending money.
But there are so many companies with “lend” in their names that it quickly became a disadvantage — Lendopolis, Unilend, Lendosphère, LendingClub…
October is easy to understand and to write down in a casual conversation. If the company wants to branch out and start offering other financial products, it won’t be awkward.
That’s about it. I just wanted to note the change given that I’ve covered October a few times over the years.
from TechCrunch https://ift.tt/2Rrt829
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